It’s that time of year again. Happy Twerky Day.
It’s that time of year again. Happy Twerky Day.
The Communication Arts Advertising Annual is something all us ad nerds get pretty excited about each year. It’s our Toys R Us Christmas catalog. And not only did we get two full campaigns into this year’s annual, we also landed a spot on the freaking cover. As a result, there’s been a drastic increase in high-fives around here. Our thanks go out to The Dallas Farmers Market Friends and Interstate Batteries. We wouldn’t be doing work like this without clients like them.
What do you get when you combine a Finnish director, American client and a Mexican location? A really unconventional commercial. We continue our convention breaking theme for Interstate Batteries with this really nice spot. People want a battery that lasts and not a lot of “blah, blah, blah” about what makes it work. People are also quite familiar with torture tests, stranded motorists panicked about what might happen to them and any number of other cliches in this space. With the help of Director Misko Iho, Interrogate Films and a national park outside of Mexico City, we were able to showcase the power of an Interstate Battery in a beautiful, elegant way that most people won’t see coming. Enjoy.
With another fall comes another Make A Difference Day here at Firehouse. This year, we took a bit of a different approach. Instead of having one larger, daylong project, we decided to spread the wealth around Dallas and tackle several smaller tasks. In the morning, the whole group packed up our paintbrushes and gardening tools and headed to JJ Rhoads Elementary for an outdoor facelift. With an all Michael Jackson playlist to add a little hop in our step, we were able to touch up railings with paint, fill the garden with plants and flowers, and lay down some mulch. We capped it all off with our very own pizza party in one of the classrooms. Next, half of the Firehouse team headed to Anne Frank Elementary for some more garden work, and the other half headed over to an apartment complex to make two gentlemen’s homes feel more home-y by partnering with CitySquare. CitySquare is an organization dedicated to Read More
Last week the agency came together for another Champagne Thursday, albeit this month’s celebration fell on a Wednesday. October was an eventful month with the entire agency participating in our annual Make a Difference Day in addition to gearing up for 2014 planning. Our team was also constantly on the go as the Interstate Batteries team traveled to Mexico City to produce a new TV spot while members of the Planning Team attended iMedia in Austin. This month, corks were awarded to Tripp Westbrook, for his leadership on new work and Firehouse’s recent recognition in the Communication Arts Advertising Annual, and Elysia Hampel, who after just a few months at Firehouse is whipping out fantastic media plans for clients left and right. Nichole also earned a bottle cap for her blog post, Blurred Lines. With Thanksgiving on the horizon, we’re giving thanks for a great 2013 and hope to carry the momentum into 2014. Cheers!
Earlier this year, we broke our first work for new client, Service King. That effort was followed by a few solid weeks of celebratory high-fiving and vigorous back-patting. Then we took naps. And then we created the shiny new print and outdoor below, which we’re pretty proud of too. Hope you dig it. Our thanks go out to the digital illustration abilities of Mike Campau (print) and Richard Thompson (outdoor).
Members of the Planning Team recently attended DFWIMA’s latest event, a breakfast presentation from eMarketer’s Noah Elkin. His keynote was full of great insight on what’s trending when it comes to digital marketing and consumers. What did we learn from this event? Here are our key takeaways from Noah’s presentation: Digital spending is growing, but still only comprises a quarter of total US ad spend. For the first time, the amount of time spent online exceeds TV viewing. This is interesting as the latest reports show that US consumers are influenced equally by television and online ads. Not so sure that is really true… But this research is important because there has been a long standing belief that certain media types meet either a branding goal or direct response. If digital can break out of the direct response box, it is believed that they can take a greater share of the total US ad spend. – Nichole Mobile no longer distinguishes “on-the-go” from sedentary. People Read More
Recently the agency gathered around for another Champagne Thursday. We celebrated a successful (and busy) September that included executing very detail-oriented taste-testing groups for Nothing Bundt Cakes and a series of videos for Taylor’s Gift Foundation in honor of North Texas Giving Day This month, corks were awarded to Ashley Keene for her hard work and diligence as a member of the Media Team, and Andrew, who seamlessly transitioned into his new role as Production Editor, for his dedication to the Taylor’s Gift videos and the new Blackmon Mooring brand essence video. We finished off the event with some serenades from our new team members: Assistant Account Planner Emily Thatcher and Copywriter Scott Spooner. We’re looking forward to ending 2013 on a high note and are looking forward to our annual Make A Difference Day at the end of the month. Cheers!
Maybe you’ve heard of a day called North Texas Giving Day. If not, certainly you’ve heard of Givemas. No? Well, here’s the download: North Texas Giving Day is an annual online giving day powered by DonorBridge. This year, North Texas Giving day takes place tomorrow, September 19, from 7 a.m. to midnight. On this day, any contribution of $25 or more will be amplified with an additional contribution. With that, came the natural partnering of Firehouse and Taylor’s Gift Foundation. We wanted North Texas Giving Day to be marked on everyone’s calendars, ringing alerts on smart phones and iCals all over the metroplex. Thus, we created Givemas Is Coming, an integrated marketing campaign that encourages people to contribute on the most wonderful day of our year. The campaign includes posters for partnering businesses and info cards to be handed out at local events. In addition, we designed a Givemas Is Coming page on Taylor’s Gift website, sent out multiple e-blasts and scripted Facebook and Twitter posts that will create Read More
Last week we came together as an agency to celebrate a successful month here at Firehouse and officially welcome five new members to the team. We celebrated several wins including the launch of Service King’s new website and the announcement of our new client, Taco Cabana. This month, corks went to Courtney, for all the hard work, long hours and hoops she jumped through to get the Service King website up and running, and Kate Walker, who’s gone above and beyond in her first month here at Firehouse. Tripp also earned a bottle cap for his blog post, Join Us. We finished off the evening with serenades from our five new team members: Account Executives Erica Baker and Jenna Wade; Assistant Digital Strategist Elysia Hampel; Administrative Assistant Kate Walker; and Social Media Intern Jennifer Powell. We’re pumped up and ready to finish 2013 on a high note. Up next: our annual Make a Difference Day and Houseguests. Cheers!