… for the day. If you need us, we’ll be at Lake Grapevine.
… for the day. If you need us, we’ll be at Lake Grapevine.
Specifically, we’re looking for a Senior Writer and a Junior Art Director. Want us to get more specific than that? Gladly. SENIOR WRITER We don’t care about the exact number of years you have under your belt, if your resume is full of sexy, well-known brands or whether you’ve executed in whatever the trendiest medium of the moment is. All we care about is that you’ve been doing this for a while at an enviously high level and you have the work to prove it. We also care that you haven’t lost the hunger to do great work that got you into this business in the first place. And while it should go without saying, you need to be good with words and have a big ole brain. Other than that, we like nice people. So if you’re a jerk, please don’t apply. JUNIOR ART DIRECTOR It doesn’t matter if you graduated from the best portfolio school in the country Read More
Firehouse is looking to hire a Media Supervisor, a Search Strategist and an Assistant Media Strategist. These folks will be part of a planning team that includes social media, account planning and media, and they must be able to work with the team in the execution of marketing strategies and tactics. Being able to think creatively and have excellent oral and presentation skills doesn’t hurt either. To get more specific: Media Supervisor: This position is about ensuring how the agency goes about connecting with consumers, whether it’s via what we communicate or where we communicate it, is grounded in insight and strategy. Click here to view the job description. Search Strategist: The focus of this job is day-to-day management of paid and organic search initiatives for Firehouse clients. The most important qualifications are experience managing paid search campaigns and the ability to communicate the goals and achievements of the campaign effectively. In addition, you should be able to manage and analyze marketing data sets and Read More
How do you sell a plastic cup? Make it “MOO,” of course. We introduced you to MOOYAH last December, and we’ve spent many months developing and embracing the lovable brand. So, when they approached us with their Limited Edition refillable cups, our creativity knew no limitations. We simply imagined the cups as our MOOYAH Cows and voila! Our campaign was born. Enjoy the videos below. A video posted by MOOYAH Burgers (@mooyahburgers) on Jun 23, 2015 at 7:37am PDT A video posted by MOOYAH Burgers (@mooyahburgers) on Jun 24, 2015 at 8:38am PDT A video posted by MOOYAH Burgers (@mooyahburgers) on Jun 26, 2015 at 12:28pm PDT A video posted by MOOYAH Burgers (@mooyahburgers) on Jul 2, 2015 at 11:23am PDT
June brought warmer weather, longer days and the debut of a new campaign for la Madeleine. Through customer watercolor illustrations and a refreshed tone of voice, we’re bringing the joie of the French countryside a little closer to guests. Radio spots and endorsements are running in DFW, Houston, Austin and Lafayette, along with outdoor boards in the Dallas area. All cafés also have new signage and POP featuring seasonally fresh menu items.
Seems like every time you turn a corner, there’s a new fast-casual concept popping up looking to make a name for themselves. With so many brands in the mix, Firehouse was thrilled to see that three of our fast-casual clients – la Madeleine French Country Café; MOOYAH Burgers, Fries, Shakes; and VertsKebap – were named to the 2015 Fast Casual Top 100 Movers & Shakers list. Each of these brands is a leader in their category and we’re proud to see them receive national recognition for their business development growth, philanthropic efforts and of course, great food. The teams here at Firehouse have been busy working on new and exciting work for all of these accounts; new work arrived in-market for VertsKebap and la Madeleine this month, and a new campaign for MOOYAH will launch later this summer.. Congratulations to the teams at la Madeleine, MOOYAH and VertsKebap on a job well done.
Have we mentioned how much we like working with the National Cheerleaders Association? Doesn’t matter because we’re going to say it again. We really, really, really, REALLY like working with the National Cheerleaders Association. And our latest print campaign for them is one more reason why. Stunning visuals, meaningful messages and yet another round of cheerleading work that doesn’t look or feel anything like most cheerleading work. Enjoy. Our thanks go out to the photographic skills of Clay Hayner and the retouching wizardry of Mike Campau.
When VertsKebap opened in Dallas, they had one teeny weeny problem. No one knew what they were. We played into that idea and introduced this seriously delicious restaurant in a fun, quirky, you-can’t-really-say-that-can-you? Way. Mega thanks to all these dudes (and one dudette): Casting Agent: John Mitchell at Elaine Craig Casting; LA Record Studio: Charlie Uniform Tango; Audio engineer/Sound Design: Russell Smith; Producer: Chelle McDonald
Summer camp catalogues. Every cheer company in the industry makes them the same way, sends them to the same people and delivers them at basically the same time. It’s a tough crowd to stand out in. So this time around, we and NCA decided to take a completely new, and much more mysterious, approach. Recipients of the Black Box were then sent to NCA’s new online camp catalogue. The first of its kind in the industry. You can check out the site for yourself at NCACamp.com. Our thanks go out to our friends at Colormark Printing and Tegan Digital.
Last Thursday, Firehouse hosted its Fifth Annual April Foos Tournament, and we’re thrilled to report that it was our most successful foos tournament yet. With over 28 2-on-2 teams, we rolled our way into more than $3,400 in funds that benefitted an amazing organization called Free to Breathe. When we learned that a former Firehouse colleague and long-time friend, Diane Testa, was diagnosed with lung cancer, we knew immediately that we wanted to help. And it was for that reason, we decided to contribute all proceeds from this year’s tournament to the charity of her choice: Free to Breathe. The organization is united in the belief that every person with lung cancer deserves a cure. And we’re absolutely aligned with that thinking. So keeping that mission in mind, we let the games begin. Yes, there may have been some dirty looks and some elbows thrown, but hey – we play to win. But in the end, no one was really injured Read More