Great companies have great cultures. But as these great companies grow, maintaining their great cultures becomes harder and harder to do. Service King is a great company. And as they grow, maintaining the culture that has made them such a success is at the top of their to do list. We were tasked with creating a video that brought to life the culture of Service King and the company’s mission to maintain it. So we did what any logical people would do. We turned a small trailer into a mobile confessional booth and towed it around the country.