I’d like to introduce you to a tradition here at Firehouse we call Champagne Thursday.
The last Thursday of each month we get the entire agency together and take a moment to celebrate the ideas and efforts that helped make the month a success. It’s a way to reinforce the kind of effort, attitude and output [...]

So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]

This piece in yesterday’s Ad Age made me think. I realized I am not sure whether to laud or question CP+B and the BK work.
We should all be ultimately accountable to business results. And, at times, it has seemed some BK initiatives build no brand more strongly than CP+B’s. Often, these have been followed by [...]

If you’ve never taken a look at The Book Cover Archive, I highly recommend it. The site does an excellent job of pulling together cover designs of all sorts of styles — it didn’t take me long to bookmark this.

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May rocked.
It started out with word that our print campaign for adrenaline sportswear brand Fuel Clothing, featuring kids flying through the air on skateboards, Big Wheels and bicycles, was named a 2009 One Show Merit Winner and a Luerzer’s Archive Finalist. That. Is. Huge. Especially since this was a campaign idea we had a lot [...]

We realize there are lots of places you can spend your time, many of which don’t require you getting out from behind that monitor.
So, here’s the deal. In exchange for the time you’re giving us, we commit to:
- Share things we think will be of some value to you.
- Limit the grand-standing and self-promotion.
- Listen.
- [...]