Comments on: Working for the king? http://thefurnace.firehouseagency.com/2009/06/23/working-for-the-king/ The Furnace is Firehouse's blog. Where we talk about everything from our Dallas advertising agency culture to creative problem-solving to big ideas. Wed, 11 Jan 2012 00:29:55 +0000 hourly 1 http://wordpress.org/?v=3.1 By: Mark http://thefurnace.firehouseagency.com/2009/06/23/working-for-the-king/comment-page-1/#comment-4 Mark Wed, 24 Jun 2009 21:35:12 +0000 http://thefurnace.firehouseagency.com/?p=440#comment-4 I hit this too and it has me thinking. The opinion or player that feels left out of this debate is the franchisee. They absolutely must buy into the brand and vision. They pay for the right and access to what the brand stands for and what it can do for their small biz. For them to get the maximum value they must execute and deliver on the promises made and dreamed up by corporate and the agency. That’s why it’s critical you don’t overlook the importance of one key point: help them understand that their willingness to sacrifice is what will determine their ultimate success. The BK brand was in decline and, although not gaining on McD's, the business environment they find themselves in today would look a whole lot worse without the work and "brand" as Russ K. and CP+B have it looking now. I agree with CP+B, time is the missing component here. Stay focused. Stay committed. Execute like mad. But never lose sight that in a franchisee network the small business owners have a lot more on the line than anyone. Help them understand and believe and then everyone's job gets a little easier. A final thought, if great work fails to get great results over time, then maybe it really wasn't great to begin with. I hit this too and it has me thinking. The opinion or player that feels left out of this debate is the franchisee. They absolutely must buy into the brand and vision. They pay for the right and access to what the brand stands for and what it can do for their small biz. For them to get the maximum value they must execute and deliver on the promises made and dreamed up by corporate and the agency. That’s why it’s critical you don’t overlook the importance of one key point: help them understand that their willingness to sacrifice is what will determine their ultimate success.

The BK brand was in decline and, although not gaining on McD’s, the business environment they find themselves in today would look a whole lot worse without the work and “brand” as Russ K. and CP+B have it looking now.

I agree with CP+B, time is the missing component here. Stay focused. Stay committed. Execute like mad. But never lose sight that in a franchisee network the small business owners have a lot more on the line than anyone. Help them understand and believe and then everyone’s job gets a little easier.

A final thought, if great work fails to get great results over time, then maybe it really wasn’t great to begin with.

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