After living here for several years, there’s two things I’ve come to appreciate. Good food and Southwest Airlines. The first is pretty easy to understand — Dallas restaurants are plentiful. And with Southwest Airlines, the prices are within my budget more often than not, making it nearly impossible to say “no” to weekend getaways.

I recently saw these two things merge with Southwest Porch, a pop-up eatery in Bryant Park (NYC). What a great launch tactic, integrating into people’s lifestyles while being able to promote their expanded service to NYC. As I read more, similar eateries are gaining popularity everywhere.