Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork.

The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A writer and art director teamed up to prove once and for all that creativity makes good business sense.

You may have seen this already and if so you likely got a laugh, but equally important – the results of the Wicked Sick BMX experiment are impressive. This really is brilliant.

The second idea I came across this month blew me away. It was the most engaging thing I’ve seen in a while. And as far as I can tell there was no commercial application to it. It was simply an incredibly dynamic example of what the medium of social media is capable of producing.

I dare you to try and only watch one time. It captures a few minutes of a single morning earlier this year at a train station in Belgium. I really don’t think you can watch it only once.

Two terrific ideas. Each amazing in its ability to engage the audience.

Well, hard to pick between these two, both are fantastic. But this month the official Cheers goes to the guys down in Australia, not only well crafted copy to make a compelling ad, they positioned the bike apart from the competitive asset, and man did it get results!

That’s creativity at work.