It’s that time again. Let’s look at some great ideas and raise a glass to an idea worthy of admiration.

Two executions initially caught my eye. One from Pfizer for a smoking cessation campaign.

The rest of the campaign is carried over to the website.

Well done. Nice entry into their products that can help you break free of the addiction. Thankfully, I have never been in the target so I can’t speak directly to its effectiveness. However, the themes and messaging put in a format that is both visually arresting and with an added sense of time slipping away I thought was brilliant.

Next idea that stopped me becuase I am in the target and was squarely in the media target as they were hosting a PGA golf tournament. Barclays Investing put this together to help connect with those of us that have been punched in the face economically in the last 18 months.

Loved it! Interesting, kind of creepy. Lots of little details. A story well told. Great copy. Barclays really comes off looking like a rock (sorry Prudential) in these times. Clearly a big budget traditional spot that stopped me dead in my tracks and made me sit up and take notice.

Bad news — that is where it ends for me. As soon as the tournament they sponsored ended, they were gone….

I went to the website to see if there was any integration and it feels very much like they fell victim of the silo effect. One agency comes up with a great idea. A different special agency is responsible for the content on the site and the two shall never meet.

Guess I’ll be looking for the next rock that comes along.

So in review, I loved the glitzy spot, but I feel like maybe I was faked out. I guess that is a little like art imitating life –- imitating art, imitating life.

The cork then goes to My Time To Quit and Pfizer. Great work better integration. A bigger idea than just selling drugs. And hey, maybe some people will actually quit smoking.

What’s not to like? Cheers!