I came across three things this month that I thought were worth sharing with you.
The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, I [...]

Not sure if your morning routine includes “The Today Show” but this morning was a treat for all of us associated with Romano’s Macaroni Grill. We’ve been working really hard with the brand team to change the perceptions of the restaurant and introduce their new Italian Mediterranean way of cooking. It seems to be catching [...]

It’s that time again when the ghosts and zombies come to entertain the young hearts (yum) we have at Firehouse. What started four years ago as a last minute decoration job now has been transformed into what we have today. Not too gory for young eyes, but still able to catch their interest around each [...]

Karaoke tune up going on here at Firehouse today in preparation for Friday’s big Halloween bash. I hear a little Taylor Swift, Pink and Beyonce drifting through the halls…

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I want to introduce you to something we’re very excited about here at Firehouse.
You see, we’re in the idea business. And we love what we do.
You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion for the [...]

With NASCAR set to roar into Texas again in just a few weeks, I feel like it’s a good time for me to come clean. I love me some NASCAR.
I’ll admit, I’m probably not what you’d picture as a typical NASCAR fan. I’m a 30-something professional, a Volvo-driving suburbanite, and I don’t [...]

The Interstate team at Firehouse has been in Canada all week shooting TV spots for Interstate Batteries. Here are a few snapshots from the good, the bad and the weird. With stunt drivers, cars crashing and a race against time we had all the makings of an action thriller. And after two all-nighters, working from [...]