Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to 1894.

Look for the 60-second spot on ESPN during the second commercial break at approximately 7:13 p.m. (Thank you Firehouse media planning.) Here’s a sneak preview if you just can’t wait or are fearful that sleep may set-in after a day full of turkey: Interstate Batteries on YouTube