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	<title>Comments on: 110%</title>
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	<link>http://thefurnace.firehouseagency.com/2010/01/25/110/</link>
	<description>The Furnace is Firehouse&#039;s blog. Where we talk about everything from our Dallas advertising agency culture to creative problem-solving to big ideas.</description>
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		<title>By: Mark</title>
		<link>http://thefurnace.firehouseagency.com/2010/01/25/110/comment-page-1/#comment-140</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Mon, 22 Mar 2010 13:14:33 +0000</pubDate>
		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=1078#comment-140</guid>
		<description>Tagg, thanks for your comment and question. I am on a ski lift right now but look forward to catching up with you on this when you are in the office next week. If you’ll go back and re-read my post, you’ll actually see many parts of our brand strategies there. And, in answer to your question about how our direction has changed, I believe we have defined brand strategies that are much more true to who we are and are becoming. That makes them infinitely easier for folks here to internalize and act upon. More next week. -Mark</description>
		<content:encoded><![CDATA[<p>Tagg, thanks for your comment and question. I am on a ski lift right now but look forward to catching up with you on this when you are in the office next week. If you’ll go back and re-read my post, you’ll actually see many parts of our brand strategies there. And, in answer to your question about how our direction has changed, I believe we have defined brand strategies that are much more true to who we are and are becoming. That makes them infinitely easier for folks here to internalize and act upon. More next week. -Mark</p>
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		<title>By: Tagg Petersen</title>
		<link>http://thefurnace.firehouseagency.com/2010/01/25/110/comment-page-1/#comment-138</link>
		<dc:creator>Tagg Petersen</dc:creator>
		<pubDate>Mon, 15 Mar 2010 01:08:30 +0000</pubDate>
		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=1078#comment-138</guid>
		<description>So Mark,

What is the new Brand Promise for Firehouse? I&#039;m heading down there in about a week and a half to interview with your team and I&#039;m interested in hearing your thoughts on how the direction has changed from before.

Thanks, look forward to meeting you!

Tagg Petersen</description>
		<content:encoded><![CDATA[<p>So Mark,</p>
<p>What is the new Brand Promise for Firehouse? I&#8217;m heading down there in about a week and a half to interview with your team and I&#8217;m interested in hearing your thoughts on how the direction has changed from before.</p>
<p>Thanks, look forward to meeting you!</p>
<p>Tagg Petersen</p>
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		<title>By: Tweets that mention Firehouse Blog – 110% -- Topsy.com</title>
		<link>http://thefurnace.firehouseagency.com/2010/01/25/110/comment-page-1/#comment-87</link>
		<dc:creator>Tweets that mention Firehouse Blog – 110% -- Topsy.com</dc:creator>
		<pubDate>Tue, 26 Jan 2010 14:03:10 +0000</pubDate>
		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=1078#comment-87</guid>
		<description>[...] This post was mentioned on Twitter by Kari Streiber and Amanda Hawkins, Greg Goyne. Greg Goyne said: Preach it, sista. RT @kstreiber: FH is going to have our best year yet. Great things ahead. http://bit.ly/8UFzrW [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Kari Streiber and Amanda Hawkins, Greg Goyne. Greg Goyne said: Preach it, sista. RT @kstreiber: FH is going to have our best year yet. Great things ahead. <a href="http://bit.ly/8UFzrW" rel="nofollow">http://bit.ly/8UFzrW</a> [...]</p>
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