http://thefurnace.firehouseagency.com/2010/01/28/raise-your-glass-january/ Firehouse is an idea-driven ad agency and The Furnace is where we let out a lot of the stuff that lives in our heads. So read, play, comment and even challenge us and hopefully we will all get a little smarter. Thu, 17 Jun 2010 20:33:35 -0500 http://wordpress.org/?v=2.8.1 hourly 1 http://thefurnace.firehouseagency.com/2010/01/28/raise-your-glass-january/comment-page-1/#comment-127 Sarah Tue, 09 Feb 2010 22:51:26 +0000 http://thefurnace.firehouseagency.com/?p=1084#comment-127 I've always been a Coke fan and I think what they did here was brilliant. I'm actually really jealous of the people who were in this cafeteria getting to experience it. How can they take something this meaningful and reach more people? Is that possible or does it ruin the intimacy of the idea? I’ve always been a Coke fan and I think what they did here was brilliant. I’m actually really jealous of the people who were in this cafeteria getting to experience it. How can they take something this meaningful and reach more people? Is that possible or does it ruin the intimacy of the idea?

]]> http://thefurnace.firehouseagency.com/2010/01/28/raise-your-glass-january/comment-page-1/#comment-99 Steve Mon, 01 Feb 2010 13:40:22 +0000 http://thefurnace.firehouseagency.com/?p=1084#comment-99 Happy you called out both these things. I have great affection for the Coke brand, and this little piece reignited all the reasons I have such love for it. When I watched it, I couldn't stop smiling. Happy you called out both these things. I have great affection for the Coke brand, and this little piece reignited all the reasons I have such love for it. When I watched it, I couldn’t stop smiling.

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