So I admit I’m a bit behind on finding and appreciating this spot, but when I saw it mentioned recently on YouTube’s Biz blog, I was struck not only by the creativity of the spot, but also by the outreach effort behind it.

As someone who spends a good bit of time in the world of retouching it is easy to forget that regular folks may not be aware of the magic that goes into any beauty shot, whether its cosmetics, fashion, or even food. This spot is a powerful illustration of the fact that perfection isn’t reality and is a spot-on way to communicate the mission of The Dove self-esteem fund.

A shout out to the folks at Dove who want to make a difference by “widening the definition of beauty” as well as the folks at Ogilvy for a fun glimpse behind the curtain. After all, who doesn’t need a boost to self esteem?

So enjoy the spot, and maybe even visit the campaign’s site.

Credits: Director Tim Piper, Ogilvy (concept, treatment and post production) and Yael Staav, Soft Citizen (live action)