Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]

I love to travel. Sure, sometimes the anticipation and memory of a trip is better than the trip itself, but still, I love it. Even business travel to a good destination can be a real treat.
In a recent MediaPost article, Gary Leopold referenced two studies that could indicate future generations won’t share that love.
First, a [...]

We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting.
Until now, paid search has always been a pull medium with unknown amounts of inventory. The [...]

There was a time when creative people would sell their souls for a few shiny bits of award-show hardware. For us, it was last Wednesday.
But the truth of the matter is that after the positive sales numbers are in, the guest counts are confirmed up and product has long since flown off the shelves, we [...]