If there’s one thing you can’t peg down in our great universe, it’s our relentless creativity. It is seemingly everywhere in our lives. Crafting the very face of humanity since the dawn of time. It gives us reasons to celebrate living and brings us unlimited fulfillment. Music, art, literature, pop culture. It’s in the very DNA of communication, entertainment, and marketing. How did they come up with that idea? Where did that idea even come from? What inspired that? What is the process that led to that? Those are the very questions that lead to Deborah Morrison, PhD & W. Glenn Griffin PhD, to write a book profiling the inner workings of the minds of creatives in advertising.

The Creative Process Illustrated is a must have compendium of some of the highest profile names to ever work in the business. Davis Kennedy, Hal Curtis, Kevin Roddy, just to name a few. Oh, and also, yours truly.

Answering the questions:
What was the method these creatives took when approaching an assignment?
What do we do when we try to solve a problem for a client?
Frankly, I was honored to be asked to participate in the experiment, and since every creative is as unique as their processes, I was looking forward to reading about the methods of my colleagues. It’s fascinating stuff. The answers range from ultra-complex to simple to whimsily brilliant. It’s a truly inspiring book and I can say with full confidence that it’s a good idea to check it out.

-Silver