If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday.
First of all, the Super Bowl has become somewhat of a sports institution, eclipsing many of our national holidays as the time to get together with friends and enjoy food and beverages. And, maybe it’s because I now have school-age kids who don’t want to miss a minute of the game. Or, because I’m a bit distracted on Sunday evenings, thinking about the week to come.
But, here are some of the other reasons to consider the move to Saturday, some economical and some social:
– Kids could stay up later than they could on a school night
– Super Bowl parties could be even bigger events and would encourage more families (even non-sports fans) to get together. These bigger events would require even more food and beverage purchases – benefiting retail more
– Restaurant and bar traffic would likely increase as well
– No doubt, networks would enjoy a rise in viewership
– International fans could more easily stay up late to watch – on-strategy for the NFL’s globalization strategy
– Less workplace absenteeism come Monday morning
– One person even suggested that the Pro Bowl could be played on Sunday in the same stadium for those worried that the host city’s revenue would be negatively impacted
Now, the NFL has made its position known: the Super Bowl on a Sunday has worked well for 44 years and they don’t anticipate moving it. See SI.com article. But, with NFL games already being played on Mondays, Thursdays, Saturdays and Sundays, it doesn’t seem like such a stretch.
And there’s a growing movement of “Move the Super Bowl to Saturday” petitions on Facebook and a number of writers calling for a national holiday on Monday. If you want to join others in petitioning the NFL to move the Super Bowl to Saturday, you can even do that online here.
Besides, we’d have even more time to discuss the Super Bowl ads. So, who’s on-board?