The Dallas-Fort Worth Interactive Marketing Association EIMA Awards on May 9th was a night to remember for Firehouse. The EIMA Awards is a time for the digital media community in Dallas-Fort Worth to gather in celebration for a year of hard work. This year the award show brought out 490 of the best and brightest media professionals in the area. The show was hosted by the talented and tall KISS FM’s Kellie Rasberry. Firehouse was proud to take home five awards that night comprising for three 1st place awards, one 2nd place and a 3rd place best in show. For reference below is a handy-dandy list of awards. Not to brag. Or anything.
-1st place wins:
– Most Effective Direct Response/Lead Generation: Nothing Bundt Cakes Thanksgiving campaign
-Most Effective Multicultural Campaign: Stripes Spanish Language Digital Campaign
-Most Innovative Use of Search: Interstate Batteries Winter Search Campaign
-2nd place categories:
-Most Effective Use of Social Media: Nothing Bundt Cakes-Holiday ’12 Social Campaign
-3rd Overall Best in Show: Nothing Bundt Cakes Thanksgiving
It truly is an honor to work with these brands. At Firehouse we’re all about making a difference. The award ceremony is not just about who can take home the most awards, or who can win the most raffle prizes (although Firehouse and Nothing Bundt Cakes did take home quite a few) it’s a night to remember why we do what we do. Make a difference. When we work on our brands our intention in every step of the process is progress towards a positive difference. Whether that is a lift in sales, Facebook likes, sharing, posting or rebranding, we strive to make our brands the best they can be. The night is truly about showing to ourselves that we can make a difference for our brands and a difference for our agency.