Doing work for smaller clients with smaller marketing budgets can often open more doors than it closes. You have to be more resourceful and creative about the routes you take to get them attention. And you often end up doing something more interesting and inventive in the process. Roughly a year ago, we completed a campaign for our client Blue Magic called “Go Jerry Go” that was a great example of just that. It was a down and dirty, grassroots effort that was fun as hell to do. And better yet, it actually worked.
Here’s a minute and a half recap of the three-month campaign. Enjoy.