More often than not, the advertising profession seems to have little redeeming value beyond hawking wares. Important for business and industry, less so for humanity. But here at Firehouse, we’ve elected to use our collective talents to try and give back and perhaps leave the world a little better off than we found it.
Earlier this year, we announced our relationship with The St. Lucia Project. This demonstration project on the island of St. Lucia has the audacious goal of proving that short term volunteers, working with local leaders, can raise the IQ of a single village’s children.
If successful, this effort could quite literally change the world. How so? Well the two videos we produced below, combined with the information found at TheStLuciaProject.org, can tell you that.
So please, take a moment to watch the videos and visit the site. And if you feel so inclined, we humbly ask you to share them with your friends, family, social networks and anyone else who might help us in this ambitious, yet critically important endeavor
We’re proud of this work and all our partners who helped make it happen, and thank you in advance for helping us spread the awareness of The St. Lucia Project.
Special thanks to:
Director: Dennis Murphy
Colorist: Matt McClain
Motion Graphics: Bryan Bayley
Music: Music by Design
Sound Design: Gordon Gibson