Maybe you’ve heard of a day called North Texas Giving Day. If not, certainly you’ve heard of Givemas. No? Well, here’s the download:
North Texas Giving Day is an annual online giving day powered by DonorBridge. This year, North Texas Giving day takes place tomorrow, September 19, from 7 a.m. to midnight. On this day, any contribution of $25 or more will be amplified with an additional contribution.
With that, came the natural partnering of Firehouse and Taylor’s Gift Foundation. We wanted North Texas Giving Day to be marked on everyone’s calendars, ringing alerts on smart phones and iCals all over the metroplex.
Thus, we created Givemas Is Coming, an integrated marketing campaign that encourages people to contribute on the most wonderful day of our year. The campaign includes posters for partnering businesses and info cards to be handed out at local events. In addition, we designed a Givemas Is Coming page on Taylor’s Gift website, sent out multiple e-blasts and scripted Facebook and Twitter posts that will create excitement around Givemas. Lastly, we developed a series of sharable Facebook and Instagram videos that have been released every morning until Givemas day arrives. And that day, my friends, is tomorrow. So bookmark the exclusive Taylor’s Gift Giving Day link and set your alarm clocks for 7 a.m. Let’s all plan on outgiving ourselves tomorrow.