What do you get when you combine a Finnish director, American client and a Mexican location? A really unconventional commercial.
We continue our convention breaking theme for Interstate Batteries with this really nice spot. People want a battery that lasts and not a lot of “blah, blah, blah” about what makes it work. People are also quite familiar with torture tests, stranded motorists panicked about what might happen to them and any number of other cliches in this space.
With the help of Director Misko Iho, Interrogate Films and a national park outside of Mexico City, we were able to showcase the power of an Interstate Battery in a beautiful, elegant way that most people won’t see coming.