Our relationship with Taylor’s Gift began in 2010. At that time they were a fledgling foundation with a huge heart that we couldn’t help but be moved and motivated by.

Our task at first was simple: Help increase the number of registered organ donors.

We did just that by letting people know how incredibly easy it was to become an organ donor while also focusing on the bigger emotional benefit of that simple decision.

Not surprisingly, Taylor’s Gift refused to remain fledgling for long. Over the past four years we’ve helped design and launch their book, spread the word about their signature “Taylor Blue” OPI color and invent a completely new holiday on their behalf.

Those initiatives, combined with the recent launch of their Legacy Gift Program, made it obvious to all that Taylor’s Gift was in need of a new campaign. Registering organ donors is no longer all they’re about.

So we’re pleased to announce to the world that Taylor’s Gift has grown. And everything they’re doing today… is for tomorrow.

Our thanks go out to director Travis Aitken, Liberal Media Films, Charlie Uniform Tango and Music by Design.