It’s no secret that we love bundt cakes (and bundtlets and bundtinis). So when Nothing Bundt Cakes looked to Firehouse to help update their website, we got excited. We get to spread our love for this brand, and introduce even more people to Nothing Bundt Cakes online? Sweet!
After months of hard work from Zack Ward, Scott Spooner and many others, Nothing Bundt Cakes unveiled a new, fresh-looking website, that still kept that warm and nostalgic feeling the brand is known for. We also streamlined the experience for site visitors, making sure they can find their local bakery and order products online with just a few clicks.
And the frosting on top of this (bundt) cake? We’re seeing results. Data indicates that visitors are finding the information they need more quickly, and conversion rates are up 27% over the old site.
So be sure to take a moment and check out the new Nothing Bundt Cakes website – it’s almost time to order your Thanksgiving dessert.