Founded in 1983 in Dallas, la Madeleine now serves guests at more than 70 cafes in six states. At each cafe, you’ll find food and hospitality that delivers a true taste of the French countryside. If you’ve been in Dallas a while, you know there’s a charm and authenticity to la Madeleine that is hard to match. If you haven’t stopped into a la Madeleine recently, do – we’re pretty sure there’s a fresh lemon tart with your name on it.
Firehouse’s role will include strategic planning, creative and media. New work will begin appearing in select locations in late Spring with a broader campaign launch slated for June.