There was a time when creative people would sell their souls for a few shiny bits of award-show hardware. For us, it was last Wednesday.
But the truth of the matter is that after the positive sales numbers are in, the guest counts are confirmed up and product has long since flown off the shelves, we [...]

We’re on year 3 of a tradition started at Firehouse where we select two individuals to honor at the end of the year. The awards are given for the Teammate of the Year and Firehouse MVP. These lucky honorees then get to wait a few months to receive their much coveted bobblehead self-portrait. But its [...]

It’s that time again. Let’s look at some great ideas and raise a glass to an idea worthy of admiration.
Two executions initially caught my eye. One from Pfizer for a smoking cessation campaign.
The rest of the campaign is carried over to the website.
Well done. Nice entry into their products that can help [...]

This is genius. If you have not seen it, you can thank me later. It won a Grand Lion at Cannes — the first time something other than a TV campaign has done so.

It is an amazing story well told. As all of our work should be.
I could not find anything else that [...]

Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork.
The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A writer [...]

I’d like to introduce you to a tradition here at Firehouse we call Champagne Thursday.
The last Thursday of each month we get the entire agency together and take a moment to celebrate the ideas and efforts that helped make the month a success. It’s a way to reinforce the kind of effort, attitude and output [...]

So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]

May rocked.
It started out with word that our print campaign for adrenaline sportswear brand Fuel Clothing, featuring kids flying through the air on skateboards, Big Wheels and bicycles, was named a 2009 One Show Merit Winner and a Luerzer’s Archive Finalist. That. Is. Huge. Especially since this was a campaign idea we had a lot [...]