Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork. The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A [...]
I’d like to introduce you to a tradition here at Firehouse we call Champagne Thursday. The last Thursday of each month we get the entire agency together and take a moment to celebrate the ideas and efforts that helped make the month a success. It’s a way to reinforce the kind of effort, attitude and [...]
So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]
May rocked. It started out with word that our print campaign for adrenaline sportswear brand Fuel Clothing, featuring kids flying through the air on skateboards, Big Wheels and bicycles, was named a 2009 One Show Merit Winner and a Luerzer’s Archive Finalist. That. Is. Huge. Especially since this was a campaign idea we had a [...]
Firehouse is a collection of creative problem solvers who believe that every challenge, big or small, deserves a big idea. This has resulted in an impressive track record of getting (and keeping) brands on the path to success. So enjoy reading, playing, commenting – even challenging us – and hopefully we'll all get a little smarter together.
