Interstate Batteries took the wraps off their newly redesigned NASCAR last week during a press conference at Joe Gibbs Racing. Unlike most car designs, whose design parameters seem to be about how many decals you can stick all over it, this new Interstate car takes a more conceptual approach. Designed by Firehouse’s very own Everett [...]

So today a few members of the Interstate team went over to the Interstate All Battery Center to do some outrageous decorating for the upcoming holiday season. We set up a tree, cleaned the windows, plugged in the lights, hung green bulbs, sprayed fake snow, hung more green bulbs, sprayed more fake snow and made [...]

Crazy-busy weeks are nothing new to any of us. But it was a few moments in the middle of one of my recent busy weeks that made me pause and think, “What we’re doing here is really making a difference.” Our client, Stripes, donated new soccer nets to nine different youth soccer leagues in and [...]

According to this Ad Age article, AT&T is set to break a major rebranding campaign today during the opening round of the Masters golf tournament. (Yes, I realize I could be commenting on Nike’s new creeptacular Tiger Woods spot, but I think the 13.459 other ad blogs have it covered.) The company is seeking to [...]

I’m a reluctant Starbucks user. I have always liked their coffee. But, somewhere about the time their business was hitting a tough spot, I had taken a sabbatical of six months or more. I guess all those messages about a Starbucks a day being roughly equivalent to the cost of your children’s college education finally [...]

Numbers are funny. You see one and it communicates something right away—long before you learn the context of how it is being used. Like the number at the top there. It means effort, right? Well, not so fast. Today I sat down at my computer to attack another week here in 2010, and 110% came [...]