Entries for the ‘Broadcast’ Category

New TV Spot for Advanced Surgical Arts

Thought I’d share some new television work we created for a local cosmetic surgery client. This 0:15 spot was created by @gregorylayne and @silvercuellar3 to highlight ASA’s new painless hair transplanting technology. Special thanks to our friends over at Red Car editorial for all the help. Take a look.

Never a Dull Day at the Office

Compared with other states, Texas ranks #1 for frequency of tornadoes, #1 for number of tornadic deaths, #1 for injuries and #1 for cost of damages. As many know, Texas comprises about 25% of what’s called Tornado Alley, an area in the southern and central U.S. where tornados hit most. In fact, 90% of U.S. [...]

Widening the definition of beauty

So I admit I’m a bit behind on finding and appreciating this spot, but when I saw it mentioned recently on YouTube’s Biz blog, I was struck not only by the creativity of the spot, but also by the outreach effort behind it. As someone who spends a good bit of time in the world [...]

Who needs copy

Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy.

Super Bowl XLIV: Nothin’ but a tease

Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]

A spot in Thanksgiving Day traditions

Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]

It’s a wrap

The Interstate team at Firehouse has been in Canada all week shooting TV spots for Interstate Batteries. Here are a few snapshots from the good, the bad and the weird. With stunt drivers, cars crashing and a race against time we had all the makings of an action thriller. And after two all-nighters, working from [...]

  
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