Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy.

Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]

Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]

The Interstate team at Firehouse has been in Canada all week shooting TV spots for Interstate Batteries. Here are a few snapshots from the good, the bad and the weird. With stunt drivers, cars crashing and a race against time we had all the makings of an action thriller. And after two all-nighters, working from [...]