With more than a quarter of U.S. Internet users expected to have ad blockers enabled when surfing the web in 2017 and many people passing on live TV in favor of online streaming platforms with limited ad space, like Hulu and Netflix, it can be hard to get consumers interested in your brand, and even harder to gain brand trust. Brand trust is essential for building relationships with consumers, and can be hard to earn in today’s multi-channel landscape. But what if you could leverage a voice that your consumers already trust to get messaging across? Influencer marketing allows brands to partner with social thought leaders who have already amassed trusted followings to push brand messaging in a way that is genuine and unobtrusive to the consumer. Think about it this way: You’re scrolling through your Instagram feed, when you see your friend’s latest post: a pair of brightly colored drinks sitting on a wooden table; the sun shining down Read More