Thousands of Interstate Batteries employees gathered in Orlando last month for the 2016 Company Convention, which included a trade show and several general sessions targeted to an audience of distributors and their teams and families. Leading up to Convention, the Interstate Brand & Marketing teams partnered with Firehouse to develop a fun, memorable and interactive trade show experience. Inspired by Interstate Batteries 25th Anniversary with NASCAR and Joe Gibb’s Racing, the Firehouse team concepted and executed an epic trade show booth experience that more than accomplished the client goal of driving engagement and education at the marketing booth. To set an awe-inspiring atmosphere that Convention attendees would resonate with, Firehouse also created a sizzle video that was played leading into General Session. The video set the stage for the day and generated applauds upon completion.