Entries for the ‘Ideas’ Category

1,426 prayers and climbing

Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful – and can be life changing.
Anna Basso is a 16-year-old girl who lives in Dallas and whose family also [...]

QSRs Double Down on schizophrenia

CNN posed the question the other day, “Is Fast Food Fare Going Too Far?” Interesting query.  Let’s examine the evidence.
Exhibit A from the article:

The defense rests, your Honor.
Oh, one more thing, did I mention that it has 1,380 grams of salt–an entire day’s allowance in one whopping, deep-fried dose. The court finds the defendant guilty of [...]

Augmented Reality mapping at TED

Seriously, Bing is starting to freak me out. Only a matter of time before it becomes self aware and starts learning at a geometric rate. As my last name is ‘Conner,’ you can understand my concern. Not naming my daughter ‘Sarah’ now for sure.
Crowd sourced photography, 3d mapping, social media integration and the whole kitchen [...]

110%

Numbers are funny. You see one and it communicates something right away—long before you learn the context of how it is being used.
Like the number at the top there. It means effort, right? Well, not so fast. Today I sat down at my computer to attack another week here in 2010, and 110% came to [...]

Spreading the word

In order for an idea to spread, someone has to do the spreading.
In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. This required large buckets of money and lots and lots of ads.
Today, clients get all sweaty thinking about how this [...]

Eat Out for a Change

I want to introduce you to something we’re very excited about here at Firehouse.
You see, we’re in the idea business. And we love what we do.
You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion for the [...]

  
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