We are looking for a creative thinker with excellent oral presentation skills and a true passion for media. This person will be responsible for contributing to and developing media strategy, negotiation and cost comparison of media buys, and developing and conducting presentations. The Assistant Media Strategist will help manage accounts with media mixes that include [...]
We are looking for a creative thinker with excellent presentation skills and a true passion for media. The Media Strategist will be responsible for developing media strategy, negotiation and cost comparison of media buys, creating presentations and presenting to clients. The Media Strategist should have the ability to manage accounts with media mixes that includes [...]
This is the first of several new outdoor boards for Baylor Health Care System’s Grapevine, TX location. The idea with these 3D boards is to call attention to their wide range of expertise. Each board will highlight a different discipline in a way that breaks out of the usual “smiling patient + positive quote about [...]
If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday. First of [...]
Fans and followers have been giving client @StripesStores a piece of their minds on Facebook and Twitter for over a year. But this January it was time to take Stripes social media to the next level. We gave their Twitter followers an ear—and a voice, when we gave them our digital outdoor boards to tell [...]
We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting. Until now, paid search has always been a pull medium with unknown amounts of inventory. [...]
I met plenty of innovative publishers and savvy conference goers at my first iMedia Agency Summit. More impressive, I met someone who I’m particularly certain will add value to future digital initiatives, that is, the artist formerly known as the banner. This guy seemed pretty popular all summit long — working his way into more [...]
Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]
Give us a second to toot a client’s horn… DIY expert and “Today Show” correspondent Lou Manfredini wanted to use a Rug Doctor machine as part of a home cleaning segment on the “Today Show” this morning. So, we arranged for the machine and a range of cleaning products to be sent, and I (along [...]
I received my new J. Crew catalog the other day. One of my few remaining guilty pleasures is a cup of coffee and my stack of “fun mail”. In my humble opinion, not all direct mail is junk. Heck, some of it is even home décor. (I mean, think about how long that Pottery Barn [...]
Firehouse is a collection of creative problem solvers who believe that every challenge, big or small, deserves a big idea. This has resulted in an impressive track record of getting (and keeping) brands on the path to success. So enjoy reading, playing, commenting – even challenging us – and hopefully we'll all get a little smarter together.
