We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting.
Until now, paid search has always been a pull medium with unknown amounts of inventory. The [...]

I met plenty of innovative publishers and savvy conference goers at my first iMedia Agency Summit. More impressive, I met someone who I’m particularly certain will add value to future digital initiatives, that is, the artist formerly known as the banner. This guy seemed pretty popular all summit long — working his way into more [...]

Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]

Give us a second to toot a client’s horn…
DIY expert and “Today Show” correspondent Lou Manfredini wanted to use a Rug Doctor machine as part of a home cleaning segment on the “Today Show” this morning. So, we arranged for the machine and a range of cleaning products to be sent, and I (along with [...]

I received my new J. Crew catalog the other day. One of my few remaining guilty pleasures is a cup of coffee and my stack of “fun mail”. In my humble opinion, not all direct mail is junk. Heck, some of it is even home décor. (I mean, think about how long that Pottery Barn [...]

Coming from a Media perspective, outdoor advertising is generally regarded as, well static. However, my inner Media nerd is totally excited about new storefront advertising that is popping up in urban areas across the U.S. This is the best thing in outdoor since street furniture and graffiti murals; not to mention the metrics that are [...]