Fans and followers have been giving client @StripesStores a piece of their minds on Facebook and Twitter for over a year. But this January it was time to take Stripes social media to the next level. We gave their Twitter followers an ear—and a voice, when we gave them our digital outdoor boards to tell thousands of folks what they think of Stripes tacos. The campaign let us spark conversations with Stripes customers: And about the brand amongst their customers: Using Lamar Outdoor’s iSpot technology, the boards were up and streaming tweets almost instantly. And just as quickly, this mashup of social and traditional media was getting attention from followers and the industry. If you’d like to hear more about the campaign, @TrippWestbrook can tell you all about it this April at the OAAA Conference in Miami. See you there.