For our la Madeleine client, we created and concepted a beautiful and artistic new campaign look and feel. While it’s not the official name, we’re calling it “Watercolor” and that seems to work well. This campaign in particular involved quite a few talented folks, and the best way to explain that is to show you. So, I’ll let this behind the scenes video of our Country French Holiday campaign by James Verheyen do the talking. The video includes watercolor and illustration from local artist Narda Lebo, photography by Guillaume Garrigue, copywriting by Nikki Barringer and art direction by Jason Heatherly. Enjoy.