Check out how Sierra Mist decided to “go green”.

Over 3,000 plants were put into individual fabric pockets and hung on vertical frames. The board did not have a water source so a watering reservoir and pump system were built to pump water and food to the plants at pre-programmed times.  Did you catch that? They had to FEED the outdoor board.

As a person with a keen appreciation for the production process, I am floored by the details of the execution, and jealous of the team that got to make it happen.

So let’s all raise a watering can to  Goodby, Silverstein & Partners for a cool idea, and send a huge shout-out to Sierra Mist for letting that great idea come to life. LITERALLY.

But the funny thing about those spots is that they only ran for about three months last year. They were incredibly impactful, driving sales and awareness, when they were actually on air.

This week, our new design for the Interstate Batteries delivery trucks rolled out of the docks. We gave it a fresh new look, made the battery the hero, and furthered our “Outrageously Dependable” messaging. Interstate Batteries has about 1,500 of these vehicles, and their Route Sales Managers are constantly on the road delivering batteries to dealers across the country. You’ve probably even seen them driving around your own town. As proud as I am of those TV spots, I am perhaps more proud of this truck redesign. Unlike TV, this medium is in front of consumers every single day. When you think about it, these delivery trucks are likely our best brand medium.

Likewise, we will be rolling out a new cup design next month for our convenience store client, Stripes. Think about how many fountain drinks a convenience store sells in a year. This little piece of Styrofoam valued at about a penny is our best everyday medium for Stripes.

Marketing dollars continue to be lean for all of us. So contemplate what your best medium really is, the one that is front of consumers the most. Likely, it’s not traditional media. It is probably your storefront, your employees, your packaging, your delivery trucks or maybe your Facebook page. Now ask yourself, are you maximizing the impact of that critical touchpoint?

Photos:

As someone who spends a good bit of time in the world of retouching it is easy to forget that regular folks may not be aware of the magic that goes into any beauty shot, whether its cosmetics, fashion, or even food. This spot is a powerful illustration of the fact that perfection isn’t reality and is a spot-on way to communicate the mission of The Dove self-esteem fund.

A shout out to the folks at Dove who want to make a difference by “widening the definition of beauty” as well as the folks at Ogilvy for a fun glimpse behind the curtain. After all, who doesn’t need a boost to self esteem?

So enjoy the spot, and maybe even visit the campaign’s site.

Credits: Director Tim Piper, Ogilvy (concept, treatment and post production) and Yael Staav, Soft Citizen (live action)