We’re looking for a proven community manager who has the right combination of strategic sense and creative ability. This person will be responsible for managing a range of social media efforts for clients, ensuring the agency is effectively leveraging the latest in social promotions and programming. This person will also interact directly with account, creative [...]
When people come together, in groups of any kind, behaviors arise. Factions form. Egos clash. And people act out – in ways both good and malicious. I found this article from The Guardian interesting. You can’t debate it. The Internet has given people a platform for anonymously spewing negativity and vitriol in a way they [...]
Last week, I argued with someone who said companies really only had opportunities to differentiate on service when they’d screwed something up – ‘problem recovery’. Not true, I said. Then, @Bread_Winners went on to make my case. Last week, I tweeted that I had seen a wine on the wall at Bread Winners while brunching [...]
Congratulations to the3six5 on 500 posts and counting. Each post for the blog project is guest-written by a different individual – 365 days, 365 points of view. The result is a daily dose of diverse, interesting, often touching perspective. If you haven’t checked it out yet, you should. A 365-word limit keeps posts easily digestible; [...]
Just back from Iconosphere 2011 the annual event focused on better understanding consumers and put on exclusively for Iconoculture clients. Here’s a rundown of highlights. Warning: It’s longer than a typical post, so read at will. First off, the keynote and closing speakers were both great picks, delivering unique perspectives that illuminated how to do [...]
On February 18, 2011, Firehouse sponsored a Twitterthon to raise awareness for 1 Million 4 Anna and donate to Children’s Medical Center in Dallas in honor of Anna. For every new follower of @abolishcancer on February 18th, Firehouse donated $1 to the Center for Cancer and Blood Disorders at Children’s Medical Center. We were able [...]
If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday. First of [...]
Fans and followers have been giving client @StripesStores a piece of their minds on Facebook and Twitter for over a year. But this January it was time to take Stripes social media to the next level. We gave their Twitter followers an ear—and a voice, when we gave them our digital outdoor boards to tell [...]
Firehouse is proud to be one of the sponsors of IgniteDallas 3, an evening on which 16 artists, technologists, thinkers and personalities get 5 minutes and 20 slides to spark something interesting. The fun starts at 6:30 on Wednesday, February 23 at the Granada Theatre. The evening promises some fast-paced enlightenment. To get a taste, [...]
Funny, I am technically an ad copywriter, but more and more of my gig these days has nothing to do with writing copy for actual ads. As our jobs around here are to create and execute whatever works for our clients not to create ads, you never really know what the next project will have [...]
Firehouse is a collection of creative problem solvers who believe that every challenge, big or small, deserves a big idea. This has resulted in an impressive track record of getting (and keeping) brands on the path to success. So enjoy reading, playing, commenting – even challenging us – and hopefully we'll all get a little smarter together.
