Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]

I met plenty of innovative publishers and savvy conference goers at my first iMedia Agency Summit. More impressive, I met someone who I’m particularly certain will add value to future digital initiatives, that is, the artist formerly known as the banner. This guy seemed pretty popular all summit long — working his way into more [...]

Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful – and can be life changing.
Anna Basso is a 16-year-old girl who lives in Dallas and whose family also [...]

Seriously, Bing is starting to freak me out. Only a matter of time before it becomes self aware and starts learning at a geometric rate. As my last name is ‘Conner,’ you can understand my concern. Not naming my daughter ‘Sarah’ now for sure.
Crowd sourced photography, 3d mapping, social media integration and the whole kitchen [...]

What’s a 4chan you ask? It’s a lot of things.
It’s a meme-making juggernaut.
It’s a hub of online activism.
It’s a collective being (Anonymous) dedicated to chaos, disorder and destruction that is just as capable of benevolence as it is malfeasance.
I’ve included so many links as to give you some idea as to what 4chan is all [...]

In order for an idea to spread, someone has to do the spreading.
In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. This required large buckets of money and lots and lots of ads.
Today, clients get all sweaty thinking about how this [...]

The power of the mo (mustache) is well established, just ask any agent of law enforcement or early 20th century body builder. It commands respect and projects authority. It is an iconic expression of manitude known throughout the world.
But can it cure cancer?
Probably not, but it can help raise cancer awareness and some much [...]

I came across three things this month that I thought were worth sharing with you.
The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, I [...]

I want to introduce you to something we’re very excited about here at Firehouse.
You see, we’re in the idea business. And we love what we do.
You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion for the [...]