In order for an idea to spread, someone has to do the spreading. In the dark ages (ten years ago), the only way to spread your idea on a large scale was to do it yourself. This required large buckets of money and lots and lots of ads. Today, clients get all sweaty thinking about [...]

The power of the mo (mustache) is well established, just ask any agent of law enforcement or early 20th century body builder. It commands respect and projects authority. It is an iconic expression of manitude known throughout the world. But can it cure cancer? Probably not, but it can help raise cancer awareness and some [...]

I came across three things this month that I thought were worth sharing with you. The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, [...]

I want to introduce you to something we’re very excited about here at Firehouse. You see, we’re in the idea business. And we love what we do. You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion [...]

Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork. The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A [...]