Just back from Iconosphere 2011 the annual event focused on better understanding consumers and put on exclusively for Iconoculture clients.  Here’s a rundown of highlights. Warning: It’s longer than a typical post, so read at will. First off, the keynote and closing speakers were both great picks, delivering unique perspectives that illuminated how to do [...]

Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]

We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting. Until now, paid search has always been a pull medium with unknown amounts of inventory. [...]

Numbers are funny. You see one and it communicates something right away—long before you learn the context of how it is being used. Like the number at the top there. It means effort, right? Well, not so fast. Today I sat down at my computer to attack another week here in 2010, and 110% came [...]

I want to introduce you to something we’re very excited about here at Firehouse. You see, we’re in the idea business. And we love what we do. You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion [...]