If you’re waking up this morning hating life, either because your favorite team lost the big game or just because you had a bit too much fun last night, you might be in the right frame of mind for an argument that’s starting to make the rounds: Move the Super Bowl to Saturday. First of [...]
Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]
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