Entries for the ‘Tools’ Category

Tools vs. Strategies

Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]

Augmented Reality mapping at TED

Seriously, Bing is starting to freak me out. Only a matter of time before it becomes self aware and starts learning at a geometric rate. As my last name is ‘Conner,’ you can understand my concern. Not naming my daughter ‘Sarah’ now for sure.
Crowd sourced photography, 3d mapping, social media integration and the whole kitchen [...]

How does your day stack up?

Have you ever wondered how other people spend the 24 hours they have every day?
If asked to recall every minute of a single day, what would your chart look like? Are you really working every minute in the office, or would some of those minutes be consumed by eating, socializing, shopping and phone calls? If [...]

Information overload?

If you’re like me, you enjoy getting information about what’s happening in the world, but gathering it together can be a black hole, especially when you’re interested in a global perspective. Enter Newsmap.
Beyond a useful tool, it’s a great visual aggregator; we can learn a lot from this and others like it.
It’s an easy thing [...]

  
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