The Firehouse crew is afloat for the day. Captain’s orders.
The Firehouse crew is afloat for the day. Captain’s orders.
25,000 athletes recently flocked to Dallas for the 2016 National Cheerleaders Association All Star Nationals Competition. How do you chronicle an event this huge? With an InstaAlbum, of course. During the event, we asked participants to upload selfies using the hashtag #CallingNCAAllStars and to trust us with what would come next. 1,672 selfies and 120 hours of building the project later, we give you @FacesofNationals2016, launched just days after the event ended. For optimal viewing, check out the link on your mobile device or tablet. As always, the work was worth it.
Twin Peaks became a new partner of ours late last year, and our inaugural task was to quickly cement them as Football HQ for the upcoming season. A couple iconic illustrations and one radio god later and we had our debut work for our new plaid-clad client. Special thanks to illustrator Richard Thompson and the fine radio-producing folks at Charlie Uniform Tango.
Well, we’ve wrapped up another year here at Firehouse. We had a lot to celebrate at our End of Year party last week. With new hires, new business, new ideas and the biggest Boat Day yet, 2015 been one for the books. Many awards were given, including our Insight, Idea and Impact of the Year. Insight of the Year went to Nothing Bundt Cakes “Cake Changes Everything,” and Idea of the Year went to la Madeleine’s “Watercolors” creative campaign. The Impact of the Year went to the Firehouse “Fight,” in honor of a year of overcoming challenges as a team. The next time you come by the Agency, check out the two new additions to our bobblehead wall. One will be of our 2015 Teammate of the Year, Ashley Shadowens, and one will be of our MVP, Trae Watlington. ‘Tis also the season for promotions! We celebrated Ashley Shadowens’ promotion to Social Media and PR Supervisor and Media Director Nichole Read More
The idea of adding a holiday spin to the already-jolly Nothing Bundt Cakes lent itself to quite a few handfuls of sweet ideas. In the end we settled on the concept of taking things that are already familiar to us in the holidays (carols, baked goods, bedtime stories, and the ever-popular fruit cakes) and bringing them a little closer to our hearts by adding a bundt cake spin. The flat and seamless backgrounds of color make for a simple and sweet setting, giving us the chance to focus on the beauty of the product itself. Quirky, fun, and sweet were a few adjectives we wanted to touch on, and after a few fun days of shooting, got our holiday wish. These series of videos were posted to Facebook and Instagram accounts and met with delicious results. Thanks to Lindsey Weeden for art direction and Bryce Morgan for copywriting. Happy holidays!
For our la Madeleine client, we created and concepted a beautiful and artistic new campaign look and feel. While it’s not the official name, we’re calling it “Watercolor” and that seems to work well. This campaign in particular involved quite a few talented folks, and the best way to explain that is to show you. So, I’ll let this behind the scenes video of our Country French Holiday campaign by James Verheyen do the talking. The video includes watercolor and illustration from local artist Narda Lebo, photography by Guillaume Garrigue, copywriting by Nikki Barringer and art direction by Jason Heatherly. Enjoy.
Once a year, we close our office doors and head out into the community for our annual Make a Difference Day. This year, we volunteered with Rebuilding Together, an organization that transforms homes for veterans in need. Frank Krawiec, the owner of the home we chose, is a Vietnam veteran who is battling brain cancer. He and his wife have been living in the house for 40 years, and it was in desperate need of some repairs. From painting the house and taking down trees to planting splashes of colorful flowers, we spent the day getting our hands dirty. Check out the video and see how we made a difference for Frank and his family.
Last week, members of the Firehouse team had the opportunity to spend an afternoon with our friends at the Dallas Independent School District for its annual Volunteers and Partners Awards Reception. It was a wonderful event as our staff interacted with volunteer organizations from across the Dallas area, all of which share a common passion for investing in local schools.
Firehouse was recently invited to share in celebrating the success of Texas Wesleyan University’s 2014-2015 “Smaller. Smarter.” campaign at the AAF-Fort Worth ADDY Awards. Not only did the campaign win three ADDYs at the event, including the Special Judges’ Awards for being Conceptually Refreshing, the work also received recognition outside of the ADDYs.
We like working with people we like. We like brands we believe in. And we like great food. So, you can imagine we are particularly excited about our new partnership with la Madeleine Country French Café.
