If there’s one thing you can’t peg down in our great universe, it’s our relentless creativity. It is seemingly everywhere in our lives. Crafting the very face of humanity since the dawn of time. It gives us reasons to celebrate living and brings us unlimited fulfillment. Music, art, literature, pop culture. It’s in the very [...]

We all have to start somewhere. For most people, their ignominious beginnings within the bowels of a corporation, law firm or nail salon are not immediately put on display and then saved in one form or another to be brought back years later at inopportune moments. Like when running for public office or wooing a [...]

Crazy-busy weeks are nothing new to any of us. But it was a few moments in the middle of one of my recent busy weeks that made me pause and think, “What we’re doing here is really making a difference.” Our client, Stripes, donated new soccer nets to nine different youth soccer leagues in and [...]

Last year’s Carol of the Christmas Pickle was a huge success by all accounts…all accounts save for one: we had to top it this year. As Christmas pickles are something of a peculiar tradition, we thought a proper sequel to its story would be a holiday tradition even more peculiarer. After a little research, we [...]

Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]

Not sure if your morning routine includes “The Today Show” but this morning was a treat for all of us associated with Romano’s Macaroni Grill. We’ve been working really hard with the brand team to change the perceptions of the restaurant and introduce their new Italian Mediterranean way of cooking. It seems to be catching [...]

I want to introduce you to something we’re very excited about here at Firehouse. You see, we’re in the idea business. And we love what we do. You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion [...]

The Interstate team at Firehouse has been in Canada all week shooting TV spots for Interstate Batteries. Here are a few snapshots from the good, the bad and the weird. With stunt drivers, cars crashing and a race against time we had all the makings of an action thriller. And after two all-nighters, working from [...]

We just posted some Flickr photos from an event hosted by a client of ours, Stripes, on July 4 at South Padre. The event kicked off a summer-long promo for Stripes that’s all about giving people what they need, when they need it most. Hundreds of beach umbrellas, towels and sand pails were given away, [...]

May rocked. It started out with word that our print campaign for adrenaline sportswear brand Fuel Clothing, featuring kids flying through the air on skateboards, Big Wheels and bicycles, was named a 2009 One Show Merit Winner and a Luerzer’s Archive Finalist. That. Is. Huge. Especially since this was a campaign idea we had a [...]