This person will be responsible for contributing to and developing media strategy, negotiation and cost comparison of media buys, and developing and conducting presentations. The Assistant Media Strategist will help manage accounts with media mixes that include both physical and digital media.

This person will be part of a planning team that includes Account Planning, PR and Media. Must be able to work with the planning team in the development of marketing objectives and strategies.

Sound like you? Get the full job description here.

Adding to our automotive expertise is Blue Magic, makers of car care and appearance products. As agency of record, our first task will be to launch an all-inclusive wheel and tire cleaning kit with creative launching this spring.

National Cheerleaders Association (NCA) and their dance counterpart, National Dance Association (NDA) selected us to be their agency of record to help them raise their profile and preference among teenagers and school cheer/dance programs. Our work will include a national print campaign as well as promoting their camps and competitions.

Western Governors University is one of the most highly regarded online institutions in the country and we were proud to be selected to launch their new WGU Texas branch. An introductory campaign comprised of TV, radio and outdoor will break late January with the goal of encouraging thousands of prospective new students to get the degree they’ve always wanted.

Last, but certainly not least, we’re very pleased to add another media client to the roster. Verizon Fios has tapped our local expertise on a planning project to help them gain better awareness and penetration into the DFW market.

Work is already well under way for each of these terrific new additions and we look forward to generating great results for them in the year ahead.

If you weren’t there, here’s a taste of what you missed:

So who do you think our next House Guest should be? Let us know in the comments.

Armed with a fine selection of supplies from our favorite home improvement warehouse, we took over Stations 32 and 36. It was an awesome day spent side-by-side with firemen and firehousers, improving two very deserving stations.

Fun Things We Learned:

Did you know that a fire engine and a fire truck are not the same thing? Fire engines carry and pump water. Fire trucks don’t.

In Texas it’s against OSHA codes for public service personnel, including fire fighters, to climb portable ladders exceeding six feet in height.

The Media Strategist will be responsible for developing media strategy, negotiation and cost comparison of media buys, creating presentations and presenting to clients.  The Media Strategist should have the ability to manage accounts with media mixes that includes physical and digital media.

It is critical that the candidate have solid experience in search engine marketing and SEO, and can grow to become the resident expert.  This person will be responsible for managing SEM across multiple clients and educating agency teams on best practices.

Sound like you? Find the full job description here.

This person will be responsible for managing a range of social media efforts for clients, ensuring the agency is effectively leveraging the latest in social promotions and programming. This person will also interact directly with account, creative and planning team members, as well as with clients, serving as a social media strategist and providing support for new business efforts.

Sound like you? Find the full job description here.

See you here.

This summer has been a rough one for the Southwest. Towns in this part of the country are either experiencing historic droughts, damaging wildfires, record-breaking temperatures or a combination of all three. With that in mind, we created this summertime outdoor campaign to remind people that our client, Stripes Convenience Stores, is here to help you beat the heat. Using their iconic cup as the centerpiece, these boards say it all without having to say much.

We dig ‘em. Hope you do too.

Making lists is something I’m really good at. Unfortunately, thinking of cool names for said lists is not. I’ve been secretly keeping track of the things I’ve learned this summer, just in case anyone asks me to prove that I did something other than drink champagne on occasional Thursdays. So, here it goes, with the most annoying acronym ever invented. TTILDMSIAF: Ten Things I Learned During My Summer Internship At Firehouse. Note: not all entries are work-related. Another note: this is not an all-encompassing list of things learned…more of an “including, but not limited to” collection.

1. The love and affection the people of South Texas have for a gas station is so strong, it’s astonishing.

2. Firehouse’s Media department alone has more acronyms than the rest of the entire English language combined.

3. Talking on the phone is not so scary, once you a) learn how the phone works and b) pretend to know what you’re talking about.

4. There actually is a lot of skill and technique involved in foosball. And I don’t have it. Years and years of spinning like mad until you get a point is a habit that takes a while to reverse.

5. Dressing alike with a co-worker, although unplanned, will result in endless questioning and mocking. Avoid at all costs.

6. When one of your bosses sends you out to buy flowers for centerpiece arrangements, do not come back with potted plants. Those are unacceptable.

7. The phrase “throw this in a deck” is just fancy code for “make a PowerPoint, then print it.” Took about 6 weeks to learn that one…

8. Cooking in a kitchen with one skillet, one pot and a slim selection of utensils can yield a surprisingly large array of wonderful dishes, with the help of a few food blogs and a lot of improvising.

9. Stalking the battery section of Autozone with an undercover camera is quite thrilling, especially knowing that any potential bail money can be filed as an expense report.

10. Signs that say “NO DIVING” should not be ignored. It is difficult to explain to agency folks that your trip to the emergency room was not alcohol-related. They will not believe you.

I also learned a lot of industry-relevant things that will prove very useful during my senior year at Notre Dame, which starts in approximately 15 days, 11 hours, and 5 minutes. Everyone here at Firehouse has been so wonderful, helping me to understand the ways of this business and how I might fit into it. I’m so lucky to have had this opportunity and I’ve loved (almost) every minute of it.

Kidding. I loved it all.