Entries Tagged ‘1 Million 4 Anna’

Deindividuation, Collectivism and Other Internet Dynamics

When people come together, in groups of any kind, behaviors arise.  Factions form.  Egos clash.  And people act out – in ways both good and malicious. I found this article from The Guardian interesting.  You can’t debate it.  The Internet has given people a platform for anonymously spewing negativity and vitriol in a way they [...]

One Million Prayers

Not quite sure how to react or communicate this piece of news, but wanted to share something that is very important to us here at Firehouse. A little over a year ago, we launched the 1Million4Anna website.  An online and social movement dedicated to my dear friend and neighbor, Anna Basso.  At 16, she was [...]

1 Year In and Closing In on 1 Million

This week, Firehouse picked up a 2011 DFWIMA EIMA Award for “Most Effective Non-Profit/Public Service Campaign” for 1 Million 4 Anna. We are honored to have won this award two years in a row and to also have our work for Stripes Convenience Stores named a finalist for “Most Effective Use of Social Media” and [...]

1 Million 4 Anna Twitterthon Recap

On February 18, 2011, Firehouse sponsored a Twitterthon to raise awareness for 1 Million 4 Anna and donate to Children’s Medical Center in Dallas in honor of Anna. For every new follower of @abolishcancer on February 18th, Firehouse donated $1 to the Center for Cancer and Blood Disorders at Children’s Medical Center. We were able [...]

7 Dallas ADDYs

Can you spot the 7 Dallas ADDYs that Firehouse took home in this pic? Read more about the wins in the News section of Firehouse’s website. //

1,426 prayers and climbing

Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful – and can be life changing. Anna Basso is a 16-year-old girl who lives in Dallas and whose family [...]

  
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