I really hate the phrase “good enough.” It’s a quitter’s phrase and one that reeks of defeat. And while I can’t prove that it’s said out loud thousands of times every day in agencies all across the country, the preponderance of mediocre work out there would suggest that a lot of people are at least [...]

Thought I’d share some new television work we created for a local cosmetic surgery client. This 0:15 spot was created by @gregorylayne and @silvercuellar3 to highlight ASA’s new painless hair transplanting technology. Special thanks to our friends over at Red Car editorial for all the help. Take a look. //

Since the dawn of marketing communications (and approximately 16 seconds before that term was shortened into the insufferable mash-up “marcomm”), advertising agencies and clients alike have fallen into the same trap over and over and over again. No, not the starburst trap. No, not the underline-important-words trap. No, not the show-the-customer-smiling-while-holding-eating-caressing-the-product-inappropriately trap. No, not the…well, [...]

We’ve always been big believers that paid search coupled with a right display campaign makes sense for most brands, but just recently have we been able to add even more relevance to our client’s digital strategies thanks to search retargeting. Until now, paid search has always been a pull medium with unknown amounts of inventory. [...]

There was a time when creative people would sell their souls for a few shiny bits of award-show hardware. For us, it was last Wednesday. But the truth of the matter is that after the positive sales numbers are in, the guest counts are confirmed up and product has long since flown off the shelves, [...]

I met plenty of innovative publishers and savvy conference goers at my first iMedia Agency Summit. More impressive, I met someone who I’m particularly certain will add value to future digital initiatives, that is, the artist formerly known as the banner. This guy seemed pretty popular all summit long — working his way into more [...]

So I admit I’m a bit behind on finding and appreciating this spot, but when I saw it mentioned recently on YouTube’s Biz blog, I was struck not only by the creativity of the spot, but also by the outreach effort behind it. As someone who spends a good bit of time in the world [...]

According to this Ad Age article, AT&T is set to break a major rebranding campaign today during the opening round of the Masters golf tournament. (Yes, I realize I could be commenting on Nike’s new creeptacular Tiger Woods spot, but I think the 13.459 other ad blogs have it covered.) The company is seeking to [...]

Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy. //

Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]