Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy.

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Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]

Time to highlight some cool ideas and pass out the virtual cork so that we can recognize and celebrate one of them.
I know that this is not exactly new, but have you seen this spot for Jameson Irish Whiskey?

I love it. Now, in the spirit of full disclosure, I really love gin more than [...]

Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]

I came across three things this month that I thought were worth sharing with you.
The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, I [...]

The Interstate team at Firehouse has been in Canada all week shooting TV spots for Interstate Batteries. Here are a few snapshots from the good, the bad and the weird. With stunt drivers, cars crashing and a race against time we had all the makings of an action thriller. And after two all-nighters, working from [...]

It’s that time again. Let’s look at some great ideas and raise a glass to an idea worthy of admiration.
Two executions initially caught my eye. One from Pfizer for a smoking cessation campaign.
The rest of the campaign is carried over to the website.
Well done. Nice entry into their products that can help [...]

I received my new J. Crew catalog the other day. One of my few remaining guilty pleasures is a cup of coffee and my stack of “fun mail”. In my humble opinion, not all direct mail is junk. Heck, some of it is even home décor. (I mean, think about how long that Pottery Barn [...]

Last Friday was draft night for my Yahoo Sports Fantasy Football league. In about an hour, I had skillfully selected a Super Bowl-caliber lineup guaranteed to win the championship. No, I never played football in junior high, or even high school. I don’t coach a Pop Warner football team. And no, my bloodline does not [...]

Popcorn and soda in hand, eyes dilated from the luminous glow of the big screen, I arrive 30 minutes early to a summer blockbuster. Thirty-five seats full and I’m the only nerd looking forward to the behind-the-scenes look at the new cable series, The Cleaner, along with all the amateur cinema ads touting, “Hold your [...]