Entries Tagged ‘Advertising’

Raise your glass (July)

Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork. The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A [...]

Look what’s popping up

After living here for several years, there’s two things I’ve come to appreciate. Good food and Southwest Airlines. The first is pretty easy to understand — Dallas restaurants are plentiful. And with Southwest Airlines, the prices are within my budget more often than not, making it nearly impossible to say “no” to weekend getaways. I [...]

It’s not what you can do, it’s what you should do

We recently sat down with a prospect for an informal capabilities meeting, and I noticed that most of the questions asked tended to center on production capabilities. And, while we certainly have a wide range of capabilities, I have to say it left me feeling like we were coming up short in their eyes because [...]

Raise your glass

I’d like to introduce you to a tradition here at Firehouse we call Champagne Thursday. The last Thursday of each month we get the entire agency together and take a moment to celebrate the ideas and efforts that helped make the month a success. It’s a way to reinforce the kind of effort, attitude and [...]

And the award goes to…

So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]

Working for the king?

This piece in yesterday’s Ad Age made me think. I realized I am not sure whether to laud or question CP+B and the BK work. We should all be ultimately accountable to business results. And, at times, it has seemed some BK initiatives build no brand more strongly than CP+B’s. Often, these have been followed [...]

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