There was a time when creative people would sell their souls for a few shiny bits of award-show hardware. For us, it was last Wednesday.
But the truth of the matter is that after the positive sales numbers are in, the guest counts are confirmed up and product has long since flown off the shelves, we [...]
So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]
Firehouse is an idea-driven ad agency, and this is where we let out a lot of the stuff that lives in our heads. So read, play, comment and even challenge us, and hopefully we will all get a little smarter.
