There was a time when creative people would sell their souls for a few shiny bits of award-show hardware. For us, it was last Wednesday.
But the truth of the matter is that after the positive sales numbers are in, the guest counts are confirmed up and product has long since flown off the shelves, we [...]

So I admit I’m a bit behind on finding and appreciating this spot, but when I saw it mentioned recently on YouTube’s Biz blog, I was struck not only by the creativity of the spot, but also by the outreach effort behind it.
As someone who spends a good bit of time in the world [...]

According to this Ad Age article, AT&T is set to break a major rebranding campaign today during the opening round of the Masters golf tournament. (Yes, I realize I could be commenting on Nike’s new creeptacular Tiger Woods spot, but I think the 13.459 other ad blogs have it covered.) The company is seeking to [...]

Apparently it’s not enough to just have a killer spot on the Super Bowl. Or even a lame spot. No, in this day and age, you have to build an integrated campaign that spans media channels, demographics and Twitter feeds to create, wait for it, synergy. While not every brand on this list produced teaser [...]

Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries’ new commercial is aired during the Texas vs. Texas A&M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]

I came across three things this month that I thought were worth sharing with you.
The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, I [...]

It’s that time again. Let’s look at some great ideas and raise a glass to an idea worthy of admiration.
Two executions initially caught my eye. One from Pfizer for a smoking cessation campaign.
The rest of the campaign is carried over to the website.
Well done. Nice entry into their products that can help [...]

Popcorn and soda in hand, eyes dilated from the luminous glow of the big screen, I arrive 30 minutes early to a summer blockbuster. Thirty-five seats full and I’m the only nerd looking forward to the behind-the-scenes look at the new cable series, The Cleaner, along with all the amateur cinema ads touting, “Hold your [...]

Growing up in New Hampshire I never thought twice about the fact that although we have four distinct seasons, there is always something to see and do in the great outdoors. I guess you could say, “I took for granite” (yes, that’s an old NH pun) all the fun and natural beauty that NH has [...]

This piece in yesterday’s Ad Age made me think. I realized I am not sure whether to laud or question CP+B and the BK work.
We should all be ultimately accountable to business results. And, at times, it has seemed some BK initiatives build no brand more strongly than CP+B’s. Often, these have been followed by [...]