We’re on year 3 of a tradition started at Firehouse where we select two individuals to honor at the end of the year. The awards are given for the Teammate of the Year and Firehouse MVP. These lucky honorees then get to wait a few months to receive their much coveted bobblehead self-portrait. But its [...]
Time to highlight some cool ideas and pass out the virtual cork so that we can recognize and celebrate one of them. I know that this is not exactly new, but have you seen this spot for Jameson Irish Whiskey? I love it. Now, in the spirit of full disclosure, I really love gin more [...]
I came across three things this month that I thought were worth sharing with you. The “Pick Me” work done around the Fantasy Football craze was a neat example of how creativity can extend your media buy. I never saw the work myself, although I imagine I’m in (or certainly near) the target. In fact, [...]
It’s that time again. Let’s look at some great ideas and raise a glass to an idea worthy of admiration. Two executions initially caught my eye. One from Pfizer for a smoking cessation campaign. The rest of the campaign is carried over to the website. Well done. Nice entry into their products that can help [...]
This is genius. If you have not seen it, you can thank me later. It won a Grand Lion at Cannes — the first time something other than a TV campaign has done so. It is an amazing story well told. As all of our work should be. I could not find anything else that [...]
Last month I introduced this online version of the Firehouse tradition known as Champagne Thursday. So, I’m back again to recognize some terrific creativity out there and award one idea with this month’s virtual cork. The first idea that caught my eye came from a creative team down at George Patterson Y&R in Australia. A [...]
I’d like to introduce you to a tradition here at Firehouse we call Champagne Thursday. The last Thursday of each month we get the entire agency together and take a moment to celebrate the ideas and efforts that helped make the month a success. It’s a way to reinforce the kind of effort, attitude and [...]
Firehouse is a collection of creative problem solvers who believe that every challenge, big or small, deserves a big idea. This has resulted in an impressive track record of getting (and keeping) brands on the path to success. So enjoy reading, playing, commenting – even challenging us – and hopefully we'll all get a little smarter together.
