I really hate the phrase “good enough.” It’s a quitter’s phrase and one that reeks of defeat. And while I can’t prove that it’s said out loud thousands of times every day in agencies all across the country, the preponderance of mediocre work out there would suggest that a lot of people are at least [...]

This past week, Firehouse was privileged to sponsor IgniteDallas3, a high-energy evening on which 18 speakers used no more than 5 minutes and 20 slides to share something inspiring, thought-provoking or just plain fun. The topics ranged from collecting local art (heyshari.com), to everything you wanted to know about redheads (@valerielm), to why you should [...]

Thought I’d share some new television work we created for a local cosmetic surgery client. This 0:15 spot was created by @gregorylayne and @silvercuellar3 to highlight ASA’s new painless hair transplanting technology. Special thanks to our friends over at Red Car editorial for all the help. Take a look. //

Ain’t it great when a client gives creative folks a little space to do what they do best? Check out how Sierra Mist decided to “go green”. Over 3,000 plants were put into individual fabric pockets and hung on vertical frames. The board did not have a water source so a watering reservoir and pump [...]

There was a time when creative people would sell their souls for a few shiny bits of award-show hardware. For us, it was last Wednesday. But the truth of the matter is that after the positive sales numbers are in, the guest counts are confirmed up and product has long since flown off the shelves, [...]

Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful – and can be life changing. Anna Basso is a 16-year-old girl who lives in Dallas and whose family [...]

Sorry Jason, just like Pancake’s been telling you…a great ad doesn’t ALWAYS need copy. //

I want to introduce you to something we’re very excited about here at Firehouse. You see, we’re in the idea business. And we love what we do. You may also notice (if you’ve seen our client list) that we have a great deal of restaurant experience. In fact, not just experience, but a real passion [...]

This is genius. If you have not seen it, you can thank me later. It won a Grand Lion at Cannes — the first time something other than a TV campaign has done so. It is an amazing story well told. As all of our work should be. I could not find anything else that [...]

So, apparently Jeff Goodby isn’t happy with advertising award shows these days. In his recent Adweek article he says that agencies are becoming “irrelevant award chasers” and that the real measure of great creative work should be “fame”. You know, like has your Mom heard of it. Or would your cab driver’s eyes light up [...]