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	<title>The Furnace: Firehouse&#039;s Blog (About Advertising and Other Shenanigans) &#187; ESPN</title>
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		<title>A spot in Thanksgiving Day traditions</title>
		<link>http://thefurnace.firehouseagency.com/2009/11/25/a-spot-in-thanksgiving-day-tradition/</link>
		<comments>http://thefurnace.firehouseagency.com/2009/11/25/a-spot-in-thanksgiving-day-tradition/#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:44:34 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[Ad Industry]]></category>
		<category><![CDATA[Broadcast]]></category>
		<category><![CDATA[Media]]></category>
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		<category><![CDATA[Advertising]]></category>
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		<category><![CDATA[ESPN]]></category>
		<category><![CDATA[Firehouse]]></category>
		<category><![CDATA[Interstate Batteries]]></category>
		<category><![CDATA[Texas A&M University]]></category>
		<category><![CDATA[Thanksgiving]]></category>
		<category><![CDATA[University of Texas]]></category>

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		<description><![CDATA[Firehouse and our client, Interstate Batteries, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries&#8217; new commercial is aired during the Texas vs. Texas A&#38;M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.firehouseagency.com" target="_blank">Firehouse</a> and our client, <a href="http://www.interstatebatteries.com" target="_blank">Interstate Batteries</a>, can claim a literal spot among Thanksgiving Day traditions this year when Interstate Batteries&#8217; new commercial is aired during the Texas vs. Texas A&amp;M game. How rich is this tradition you ask? These teams have played on Thanksgiving Day over 60 times in a rivalry that dates back to 1894. </p>
<p>Look for the 60-second spot on ESPN during the second commercial break at approximately 7:13 p.m. (Thank you Firehouse media planning.) Here&#8217;s a sneak preview if you just can&#8217;t wait or are fearful that sleep may set-in after a day full of turkey: <a href="http://www.youtube.com/watch?v=ctB6E_3OyCM" target="_blank">Interstate Batteries on YouTube</a></p>
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