<?xml version="1.0" encoding="utf8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>The Furnace: Firehouse&#039;s Blog (About Advertising and Other Shenanigans) &#187; Ewing&#8217;s Sarcoma</title>
	<atom:link href="http://thefurnace.firehouseagency.com/tag/ewings-sarcoma/feed/" rel="self" type="application/rss+xml" />
	<link>http://thefurnace.firehouseagency.com</link>
	<description>The Furnace is Firehouse&#039;s blog. Where we talk about everything from our Dallas advertising agency culture to creative problem-solving to big ideas.</description>
	<lastBuildDate>Mon, 30 Jan 2012 22:26:40 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.1</generator>
		<item>
		<title>1 Year In and Closing In on 1 Million</title>
		<link>http://thefurnace.firehouseagency.com/2011/04/22/1-year-in-and-closing-in-on-1-million/</link>
		<comments>http://thefurnace.firehouseagency.com/2011/04/22/1-year-in-and-closing-in-on-1-million/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 19:20:40 +0000</pubDate>
		<dc:creator>Meredith</dc:creator>
				<category><![CDATA[Ad Industry]]></category>
		<category><![CDATA[Awards]]></category>
		<category><![CDATA[Making A Difference]]></category>
		<category><![CDATA[1 Million 4 Anna]]></category>
		<category><![CDATA[Children's Medical Center]]></category>
		<category><![CDATA[Chris Smith]]></category>
		<category><![CDATA[DFWIMA]]></category>
		<category><![CDATA[EIMA Awards]]></category>
		<category><![CDATA[Ewing's Sarcoma]]></category>
		<category><![CDATA[James Hering]]></category>
		<category><![CDATA[prayer]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Stripes Convenience Stores]]></category>

		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=2214</guid>
		<description><![CDATA[This week, Firehouse picked up a 2011 DFWIMA EIMA Award for “Most Effective Non-Profit/Public Service Campaign” for 1 Million 4 Anna. We are honored to have won this award two years in a row and to also have our work for Stripes Convenience Stores named a finalist for “Most Effective Use of Social Media” and [...]]]></description>
			<content:encoded><![CDATA[<p>This week, Firehouse picked up a 2011 <a href="http://www.dfwima.org/ ">DFWIMA</a> EIMA Award for “Most Effective Non-Profit/Public Service Campaign” for 1 Million 4 Anna. We are honored to have won this <a href="http://www.eatoutforachange.com/ ">award</a> two years in a row and to also have our work for <a href="http://71.40.204.5/AboutUS/Stripes/tabid/222/Default.aspx ">Stripes Convenience Stores</a> named a finalist for “Most Effective Use of <a href="http://www.facebook.com/stripesstores ">Social Media</a>” and our work for <a href="http://www.eatwholly.com/getofftheranch/" target="_blank">Wholly Guacamole</a> named a finalist for &#8220;Most Effective Online Brand Awareness Campaign.&#8221;</p>
<p>While we appreciate whenever our peers recognize the work we do, this award just validates the work we are so proud to be a part of. A year ago today, Firehouse launched the <a href="http://www.1millionprayers.com">1 Million 4 Anna</a> initiative with the simple goal of getting 1 million prayers for Anna Basso, our agency founder’s neighbor, as she battles Ewing’s Sarcoma. We knew Anna had an expert team behind her from Children’s Medical Center, but we also wanted to find a way encourage her through the power of prayer as she fought this tough battle.</p>
<p>One year later, Anna continues her brave fight, and we are up to 840,000 prayers and counting. We are so thankful to have the campaign honored this year and special thanks to the award show hosts, Chris Smith and <a href="https://twitter.com/JamesAHering ">James Hering</a>, who did a great job of telling our story during the show. Because we launched 1 Million 4 Anna on the same day as last year’s DFWIMA Awards, the wonderful board members were kind enough to let us set up a table on site at this year’s event to help event attendees sign up at <a href="http://www.1millionprayers.com">http://www.1millionprayers.com</a>. We were so thankful for the great audience response to the 1 Million 4 Anna story and we’re excited to launch another push as we near the 1 million prayer milestone.</p>
<p><span id="more-2214"></span></p>
<p>We haven’t quite reached a million, but we are getting closer. Please check out the <a href="http://www.1millionprayers.com">site</a> and “pledge” to pray everyday at 12:12 p.m. for Anna. Thanks again to <a href="http://www.dfwima.org/ ">DFWIMA</a> for this great honor and to all the people who bring us closer to 1 Million 4 Anna everyday.</p>
<p><img class="alignnone size-large wp-image-2227" title="Award" src="http://thefurnace.firehouseagency.com/wp-content/uploads/Award-517x442.jpg" alt="" width="517" height="442" /></p>
<p><img class="alignnone size-large wp-image-2220" title="1 Million 4 Anna @ DFWIMA Awards" src="http://thefurnace.firehouseagency.com/wp-content/uploads/IMG_0480-383x514.jpg" alt="" width="383" height="514" /></p>
<p>&nbsp;</p>
]]></content:encoded>
			<wfw:commentRss>http://thefurnace.firehouseagency.com/2011/04/22/1-year-in-and-closing-in-on-1-million/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>1,426 prayers and climbing</title>
		<link>http://thefurnace.firehouseagency.com/2010/04/26/1426-prayers-and-climbing/</link>
		<comments>http://thefurnace.firehouseagency.com/2010/04/26/1426-prayers-and-climbing/#comments</comments>
		<pubDate>Mon, 26 Apr 2010 21:18:05 +0000</pubDate>
		<dc:creator>Sarah</dc:creator>
				<category><![CDATA[Culture]]></category>
		<category><![CDATA[Events]]></category>
		<category><![CDATA[Good For You]]></category>
		<category><![CDATA[Ideas]]></category>
		<category><![CDATA[Making A Difference]]></category>
		<category><![CDATA[Public Relations]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[1 Million 4 Anna]]></category>
		<category><![CDATA[Cancer]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Design]]></category>
		<category><![CDATA[Ewing's Sarcoma]]></category>
		<category><![CDATA[Firehouse]]></category>
		<category><![CDATA[Goals]]></category>
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://thefurnace.firehouseagency.com/?p=1422</guid>
		<description><![CDATA[Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful &#8211; and can be life changing. Anna Basso is a 16-year-old girl who lives in Dallas and whose family [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://thefurnace.firehouseagency.com/wp-content/uploads/Picture-1.png"><img src="http://thefurnace.firehouseagency.com/wp-content/uploads/Picture-1-517x82.png" alt="Anna" title="Anna" width="517" height="82" class="aligncenter size-large wp-image-1429" /></a></p>
<p>Last Thursday, something bigger than words can describe started here at Firehouse. It’s an initiative born out of Mark’s belief that big ideas can make a difference, and that the power of prayer is, well, powerful &#8211; and can be life changing.</p>
<p>Anna Basso is a 16-year-old girl who lives in Dallas and whose family also lives next door to Mark &#8211; they have been neighbors for 10 years. She’s been battling Stage 4 Ewing’s Sarcoma (a rare type of bone cancer) since November 2009 and has a tough fight ahead.</p>
<p>Anna has become an inspiration to us all, and while she is getting <a href="http://www.childrens.com" target="_blank">terrific medical care</a>, it’s going to take more than that to help her win this fight.</p>
<p>To encourage Anna in her battle against cancer, the agency set a lofty goal of getting one million prayers for her. It all comes together at <a href="http://www.1millionprayers.com" target="_blank">http://www.1millionprayers.com</a>, where friends, family and even strangers are pledging to pray for Anna and sending their collective goodwill her way.</p>
<p>Please join us in supporting this amazing young woman, day in and day out. A special time has been set aside every day to pray – 12:12 p.m. This time is a direct reference to Romans 12:12 – <em>Be joyful in hope, patient in affliction, faithful in prayer.</em> Anna can really feel the strength of each individual behind her.</p>
<p>Pledge to pray for Anna on the <a href="http://www.1millionprayers.com" target="_blank">website (1millionprayers.com)</a>, and help us spread the word via <a href="http://www.facebook.com/group.php?gid=371688425882" target="_blank">Facebook</a> and <a href="http://search.twitter.com/search?q=%231million4anna" target="_blank">Twitter (#1million4anna)</a>.</p>
<p>This news clip does a great job of telling the story of the 1 Million 4 Anna project, with footage from a party we hosted for Anna on April 22.</p>
<p><object classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" width="400" height="300" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowfullscreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.facebook.com/v/631847310944" /><embed type="application/x-shockwave-flash" width="400" height="300" src="http://www.facebook.com/v/631847310944" allowscriptaccess="always" allowfullscreen="true"></embed></object></p>
]]></content:encoded>
			<wfw:commentRss>http://thefurnace.firehouseagency.com/2010/04/26/1426-prayers-and-climbing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

